Scam I am

I have seen so many of these ridiculous "before and after" photos alongside products that probably have zero effect on the gullible consumer. Just a word of advice to people who don't know any better---before buying any magic wrinkle cures, study the before and after photos first. Take this one for example:

The before shot shows the woman in harsh, overhead light which always makes the subject look like hell on earth. The after shot shows direct lighting---there could even be a soft-focus filter involved. Honestly, both shots were probably taken in the same sitting. It's all about the lighting. Wake up and get with the program people!!